Nora Ojeda Parada is the president of the Mexican Federation of Alzheimer and, along with 18 different representatives, coordinates the policy work on Alzheimer’s Disease at national level. An annual national congress on Alzheimer’s Disease is organised at which all regional organisations get together to connect with families across the country. Nora is a former caregiver to her mother who lived with Alzheimer’s Disease for almost 15 years. She was supported on a day-to-day basis by her siblings and understands first-hand the importance of looking after others and bringing joy to people living with dementia and supporting their families. Nora is also the co-founder of the Alzheimer Day Care Center, named after her late mother: Estancia Alzheimer Dorita de Ojeda. This non-for profit organisation organises workshops for Alzheimer families in the north west of México (Sonora). In order to promote person-centred care, Nora has attended various training on non-pharmacological treatments in order to enhance options for families in Mexico.